I wrote it, Matt Mayer directed it and Nathan Russell shot and edited it.
This was an easy concept to pitch but a really difficult one to write (It’s hard to find facts you can state in a single sentence that are depressing, but in context make the commercial’s point of view funny and not just depressing). I did a first draft that was all over the place in terms of tone and approach, and the rest of the team really helped me refine and organize the idea. Also, my favorite line (about marriage) comes courtesy of Crystal Delahanty.