Cookie Diet
Johnson: So our market research shows that people want to lose weight, and that people like to eat cookies. How can we exploit this?
Winford: Let’s make low-fat cookies for people on diets.
Johnson: Snackwells already does that. Let’s think big.
Siegal: How about cookies that make you lose weight?
Johnson: That’s crazy. Sell me on it.
Siegal: We’ll call it Cookie Diet. It’ll just be a box of cookies, but on the front we’ll put a picture of my uncle in a white coat to imply that it’s medically proven to make you lose weight.
Johnson: I love it. But what happens when people realize the cookies don’t work?
Siegal: That’s easy, we just charge an outrageous amount of money, that way we only need to sell one box per person.
Johnson: Yeah, something ridiculously expensive, like 30 bucks a box.
Winford: Actually according to our projections, we’d need to charge 60 dollars a box to make it profitable.
Siegal: 60 dollars?!? Maybe this won’t work.
Johnson: No, it’s perfect! The price point will instill consumer confidence because no company with a shred of decency would charge such an exorbitant amount for diet cookies that don’t work.
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Tags: cookie diet, Dr. Siegal, weight loss
Dialogues, Pictures, Uncategorized | Adam | 
April 12, 2010 11:43 am
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By Mark, February 27, 2011 @ 8:37 pm
Does it taste good?