Frutti Rings
Bad news everybody. We blew our entire budget perfecting the Frutti Rings recipe and now can’t afford to hire an illustrator for the box. You all know me as an unrelenting perfectionist, ignoring deadlines and going millions of dollars over-budget to create the most delectable fruit-flavored cereal, but that changes right now. As much as it pains me to say this, we need to design our cereal box for zero dollars.
Can any of you draw? A room full of cereal executives and no one knows their way around a pencil? Unbelievable!
What’s that Rebecca? Your 5-year old son draws? Did he do the drawing in your office of that giant pigtailed cyclops and razor-toothed troll attacking a melting triangle? Oh, that’s supposed to be you and him outside your house. This is killing me, our delicious cereal deserves a professional illustrator, but as long as we don’t have to pay your son he sounds like our best option.
Here’s what I want him to draw. The box needs to capture the triumphant moment when a brightly colored tropical bird swoops down and grabs a delicious Frutti Ring with its claws. In the birds eyes we should see the joy our amazing cereal gives to anyone lucky enough to have it. Because some misguided people might see this as a Toucan Sam rip off, we need to put a twist on it so people know we’re our own original brand. To do that, please have your 5 year-old son give our bird a mohawk, a dangerously sharp beak and feet that look like half-opened pistachios. That should set our fantastic cereal apart and keep Kellogg’s from suing us.
Can your son get us a Photoshop file by Monday? Oh, he only works in crayon? That might be a problem, we don’t have the budget to scan in artwork. Tell you what, bring him in tomorrow and Craig the IT guy can teach him MS Paint.
I know guys, this is not an ideal situation, but we made a delicious cereal that we can all be proud of. Once people taste Frutti Rings I’m confident they’ll be so blown away they won’t care what the box looks like. Just remember, at Forrelli we are committed to providing customers with the highest quality product terrible packaging can hold. And that you can sell for one dollar. All our food must only cost a dollar.












He Can't Be All Four
6.6.6 the IP of the Beast
World's Greatest Planet
