The latest from my UCB team, The Brig. If there’s one thing I learned from this, it’s that I enjoy writing cheesy awards intros way too much. Keep that in mind, next year’s Oscars producer.
Jon Gutierrez wrote this one, I directed it, Nathan Russell shot and edited it, and Mike Costabile and I did the animation. But the real hero on this shoot was our producer Mackenzie Condon who called every theater in New York City to find us place to shoot after our first theater didn’t work out, and organized getting 16 extras for a 1 second joke at the end.
I wrote it, Matt Mayer directed it and Nathan Russell shot and edited it.
This was an easy concept to pitch but a really difficult one to write (It’s hard to find facts you can state in a single sentence that are depressing, but in context make the commercial’s point of view funny and not just depressing). I did a first draft that was all over the place in terms of tone and approach, and the rest of the team really helped me refine and organize the idea. Also, my favorite line (about marriage) comes courtesy of Crystal Delahanty.
Zack Phillips e-mailed us this idea fully formed and then within about 2 hours Nathan Russell (director) and Matt Mayer (editor) made it. I think it came out fantastic.
I wrote, directed and animated it. Matt Mayer did narration. Zack Phillips was also really helpful during the rewriting process, batting around ideas and forcing me to really figure out what I was going for. Hurray teamwork!